The world’s ‘biggest’ 3D projection-mapping spectacle that brought Fifth Avenue to a virtual standstill every night for 6 weeks. 

The narrative incorporated ice skaters, Saks gifts, growing magnolia garlands, and even a larger-than-life ‘Yeti’.
And for those who couldn’t be in New York to see it, we had QR codes on every Saks Store around the world so anyone could experience it on their mobile device.

Aren't the holidays the best? The answer is always yes. 

Responsibilities // Concept
Associate Executive Creative Director: Martin West 
Senior Art Director: Scarlett Coley
Designer: Michael Mitzman
One Show (Merit)
Digital Out of Home Awards Winner