Here, For You

AMERICAN EXPRESS PERSONAL SAVINGS HERE, FOR YOU

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AMERICAN EXPRESS PERSONAL SAVINGS HERE, FOR YOU 📈

To make Personal Savings a little more personal, we celebrated savings stories that highlighted the hard work, dedication, and joy that go into making lifelong dreams a reality. Cue the tears and warm fuzzies. 😭

Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Group Director, Creative: Jenny Awasano
Art Directors: Dahee Song, Jordan Roland
Director: Fredrik Callinggard