Shopping Small with Shaq
AMERICAN EXPRESS SHOPPING SMALL WITH SHAQ
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AMERICAN EXPRESS SHOPPING SMALL WITH SHAQ π³
To spread the word about shopping small, we sent one of the biggest personalities in the world (and some friends) to some of his favorite local businesses around the country. Spoilers: Shaq is HUGE, Kendrick loves soap, Jeremy is a sweetheart, and you don't want to mess with Wanda. Trust me.
If you donβt make GIFs, did it even really happen?
Responsibilities // Concept, Copywriting
SVP/Group Creative Director: Doris Chung
VP/Creative Director: Madeline Malachowski, Zoe Bell
Art Directors: Dahee Song, Melanie Cleary
Director: Sam Cadman
Clio Sports (Silver)